Exit through the gift shop

Luigi wants to open a corner store in the very center of Milan, to collect some artisanal italian products and show them in a fashion-city way.

Year and Status:

2015, concept

Project Type:


The store is in piazza San Fedele, right out Galleria Vittorio Emanuele and next to Piazza della Scala.

From outside a big rounded hole highlights the main counter and the product display.

The section of the counter resembles a metallic beam. And you can also play with some mirrors on the ceiling.

During the day people dress casual and enjoy the store.

And during fashion week nights it’s full of models. In this picture you can also spot George Clooney.

The central counter is modular and flexible, you can remove it to open the dancefloor.